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Context: \(\chi^2\) Test for Independence
A marketing team uses a Chi-squared test to see if "Age Group" and "Brand Preference" are associated.
  • \(H_0\): Age and Brand Preference are independent.
  • \(H_1\): Age and Brand Preference are not independent.
  1. Describe a Type I error. What bad business decision might result from this?
  2. Describe a Type II error. What opportunity is missed here?

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