Let's see how area units are related. Consider a square with an area of
1 cm². Since 1 cm = 10 mm, each side of this square is 10 mm long.

Each small square is 1 mm². To find the area in mm², we multiply its length in mm by its width in mm:$$ \begin{aligned} 1 \, \mathrm{cm}^2 &= 1 \, \mathrm{cm} \times 1 \, \mathrm{cm} \\
&= 10 \, \mathrm{mm} \times 10 \, \mathrm{mm} \\
&= 100 \, \mathrm{mm}^2 \end{aligned} $$So,
1 cm² is equal to 100 mm². The conversion factor is squared!